| 1 |
Author(s):
Vershika Sharma.
Country:
India
Research Area:
Legal Studies
Page No:
1-8 |
Targeted Advertising: A ‘Free’ Choice Phenomenon Marred by Covert Manipulation
Abstract
Statistics show that India has become a lucrative ground for digital marketing. This includes social media, online shopping giants and publishing platforms. Everything is a fair ground for data miners and brokers. Personal information is collected, harnessed, utilised and repurposed in opaque ways with vague or no clarifications. One manifestation occurs in the form of targeted advertisement. This article delves into the process of manipulation of individual faculties leading to violation of civil liberties and fair market practices. It first builds ground for discussion establishing targeted advertising as a manipulative practice. Second, it delves into various legal ramifications resulting from the said targeting. Third, it delinks manipulation from persuasion drawing from fair market principles and intentional mismatch of the data controller and provider. Lastly, it highlights regulatory practices of the EU as guiding principles to begin identification and regulation of this covertly designed practice aimed at exploiting one party to bestow illegitimate gains on another. The phrase “knowledge is power” holds even stronger apprehensions in the digital economy and this article deeply explores the perils when it comes at the cost of “ignorance” of another.
| 2 |
Author(s):
Namrata Borah.
Country:
India
Research Area:
Political Science
Page No:
9-14 |
From Swaraj to Social Contract: Perspectives on Political Education by Gandhi and Rousseau
Abstract
In the realm of political thought, Mahatma Gandhi and Jean-Jacques Rousseau stand as towering figures whose ideas have profoundly shaped our understanding of governance, individual liberty, and social responsibility. While separated by time and cultural context, their philosophies share a common thread: a deep concern for the human condition and a belief in the transformative power of education. This article explores the interconnectedness of their ideas, focusing on how their concepts of Swaraj (self-rule) and the Social Contract have influenced political education.
| 3 |
Author(s):
Rajnarayan Podder, Dr. Sudip Bhui.
Country:
India
Research Area:
Anthropology
Page No:
15-30 |
Indigenous Sacred Groves: Exploring Traditional Knowledge, Environmental Sustainability, and Conservation Practices at Ajodhya Hill region, Purulia District, W.B, India
Abstract
The sacred grove holds significant importance for indigenous communities as it serves as a place to engage in traditional natural worship practices. Through the utilization of indigenous knowledge and the preservation of holy groves, local environmental sustainability becomes attainable. Participant observation determines how individuals implement their knowledge in everyday life, which indirectly benefits the environment. To examine the impact of a sacred culture in a sustainable environment, two clusters were formed of the vegetation areas as sacred groves and non-sacred groves, and tried to analyse the difference between the vegetation growths into two clusters for the NDVI technique used for the last 30 years and represent it in a line graph with the help of the Google Earth Engine (GEE) platform and with this temporal analysis, spatial changes of the vegetation within sacred and non-sacred groves area were also done. 155 participants contributed their knowledge to the survey. In sacred groves, 24 plant families have been observed, along with numerous animals, birds, and invertebrates. The indigenous people residing in the area play a crucial role in protecting the sacred groves by placing their trust in oral traditions passed down through generations. The result shows that the consistency of vegetation growth is much higher in sacred groves than in the area of the non-sacred groves and has also been seen that deforestation and afforestation are much less in sacred groves whereas in the non-sacred cluster have very high deforestation happened last 30 years.
Keywords: Environmental sustainability, NDVI, Traditional knowledge, sacred groves,
| 4 |
Author(s):
John Harvey L. Articulo, Marilyn L. Balmeo .
Country:
Philippines
Research Area:
Education
Page No:
31-40 |
A Narrative Research: The Golden Noodle Soup of the Ibanag in the Philippines
Abstract
The Ibanag tribe is one of the oldest ethnic groups of Northern Luzon in the Philippines. They dominate the majority of the ethnic groups in the province of Cagayan. Sinanta is one of the few existing cultural dishes of the Ibanag people of the province of Cagayan. It is a unique dish that comprises different ingredients found in the area and is only produced by the Ibanag people. This study aims to know the ways and practices done by the Ibanag people in preserving the cultural practice of making sinanta, and the challenges they face in the gradual vanishment of the practice. This study utilizes a qualitative method incorporating a narrative type of research. Four respondents were purposefully selected to share their stories and experiences about the production of sinanta. A purposeful selection of respondents was used to fully exhibit the subject of the research with the only criteria that the respondent must be a local of the province of Cagayan. The narratives of the respondents presented six themes namely: sinanta as a cultural identity, culture of sharing, the traditional ingredients, the contribution of observational learning and cultural transmission in preservation practices, the harm brought by trending dishes and modernization, and continuous practice and direct passing of knowledge. This study finds sinanta as a unique element of the people’s culture and that it should be preserved and passed to the younger generations.
| 5 |
Author(s):
Dimple Daga, Ashish Likhare, Geetanjali Purswani.
Country:
India
Research Area:
Education
Page No:
41-60 |
Sports Marketing – IPL’s Perspective
Abstract
The Indian Premier League (IPL) has become a dominant platform for advertising and branding, seamlessly blending sports with commercialization. Since its launch in 2008, IPL has transformed cricket into a high-energy entertainment spectacle, attracting global brands eager to leverage its massive viewership. The tournament’s short format, prime-time scheduling, and broad demographic appeal have made it a lucrative opportunity for companies like Tata, Vodafone, and Dream11 and many others to enhance brand visibility through innovative product placements and collaborations. The IPL has also contributed significantly to the growth of India's sports culture and economy, offering financial support to athletes and sports associations. Ultimately, the IPL has reshaped sports marketing, becoming a key vehicle for brand awareness and consumer engagement in India. The research aims to provide a detailed overview of sports league business in terms of IPL in India.
| 6 |
Author(s):
Tarasha Gupta, Dr. Anna Nath Ganguly.
Country:
India
Research Area:
Political Science
Page No:
61-75 |
Choke Point of Power: The Red Sea Crisis and Extension of Geopolitical Rivalries
Abstract
When referring to international trading routes, the Suez Canal is the most
commonly heard answer around the world from laymens, however, it is only one of
the four critical maritime chokepoints. The Strait of Bab el-Mandeb is at present,
one of the most critical passageways for commercial shipping along with attracting
attention for being infested with some of the most explosive actors in the world,
being entangled in current geopolitical tensions while also suffering from extensive
political turmoil and regional instability. This study dives deeper into the armament
of these waters, the interplay of Yemen’s militia movement with Iran’s Axis of
Resistance and the role it plays in the ongoing conflicts in the Middle East.
The newly ‘liberated’ Syria, along with the weakening of Hezbollah and Hamas, in
the wake of Israel’s brutal offensive strikes, have all contributed in one way or
another to the further strengthening of control the Houthis have over the
international waters of the Red Sea and Gulf of Aden. This paper also sheds light
on the covert role the United States is playing in the region, which has substantially
affected the global trade flow and led to a clandestine shift in economic trade deals
of various Asian countries. Ultimately, it comes down to the fact that the regional
players realise the importance of these waters for the international community,
which forms part of the reason for this increasingly hostile environment for
control, which is not just becoming progressively more expensive for the militaries
of the states involved, but also for intercontinental shipping companies, who
depend of these maritime passages for the smooth exchange of commodities. This
clamors for greater stable jurisdiction of key trade routes, and the stricter applying
of international conventions such as UNCLOS and the DCoC on these regions.
Keywords - Axis of Resistance, Houthis, Horn of Africa, Global trade, United
States of America.
| 7 |
Author(s):
Dr. Rakesh Kumar.
Country:
India
Research Area:
Commerce
Page No:
76-88 |
Factors Affecting Online Shopping Behavior: An Empirical Study of Rural Area in Bilaspur, Himachal Pradesh With Reference to Flipkart
Abstract
Online shopping is a platform that enables people to purchase goods and services via the internet. It allows customers to buy products directly from sellers through websites or mobile applications, making the shopping experience more convenient and accessible. This mode of shopping is also known as e-shopping.The internet has simplified and revolutionized modern life by facilitating online business and trade, making transactions faster and more efficient. It provides new opportunities for remote business operations, with websites becoming the cornerstone of e-commerce by showcasing products and services. The internet also brings together competitors and consumers in one digital marketplace, creating new avenues for promoting and advertising goods and services.The growing number of internet users in India presents a promising future for online shopping. As one of the latest trends in the Indian market, online shopping has significantly influenced consumer behavior.This study is empirical in nature, with primary data collected through a structured questionnaire. A sample size of 120 respondents from rural area Bilaspur district, Himachal Pradesh, was selected using judgment and convenience sampling methods. Our research aims to identify the key factors influencing consumer shopping behavior on Flip kart.
| 8 |
Author(s):
Mr.Aijaz Bashir, Dr. Amarjit Singh, Mr. Towseef Ahmad Taily.
Country:
India
Research Area:
Physical Education
Page No:
89-93 |
Inclusive Physical Education: A Theoretical Framework for Students and Sportspersons With Disabilities
Abstract
Inclusive physical education (IPE) is pivotal in ensuring that students and athletes with disabilities have equitable access to physical activity, fostering their physical, social, and emotional development. This paper presents a comprehensive theoretical framework for IPE, integrating models of disability, educational theories, and pedagogical strategies. By examining the medical, social, and biopsychosocial models of disability, and applying principles such as Universal Design for Learning (UDL) and differentiated instruction, the framework aims to guide educators in creating inclusive PE environments. Implementation strategies, including curriculum adaptations, teacher training, and policy considerations, are discussed to address existing challenges and promote best practices. The goal is to provide a roadmap for educators and policymakers to develop and sustain inclusive PE programs that cater to the diverse needs of all students, thereby promoting inclusivity and equal opportunities in physical education and sports.
| 9 |
Author(s):
Bedanta Tamuly, Dr. Mreeshi Agarwala.
Country:
India
Research Area:
Psychology
Page No:
94-123 |
Review of Loneliness Research Published within 2024-2025: A Bibliometric Analysis and its Implications in India
Abstract
This study utilizes Bibliometric analysis, extracted from the Scopus database and employs VOSviewer, to explore the global landscape of recent loneliness research from 2024 to 2025. Extracting 396 publications through keyword searches "Loneliness" in title and abstract, the analysis reveals a significant concentration of research output from Western nations, including the USA, UK, and Canada, alongside notable contributions from China and Australia. This highlights the perceived public health importance of loneliness in these regions. However, absence of India among the top 11 publishing countries is observed, despite its vast and diverse population. This absence suggests a potential research gap in addressing loneliness within the Indian context. The co-occurrence of keywords elucidates dominant thematic areas, with clusters emphasizing the mental health implications of loneliness, particularly among vulnerable groups like older adults. The pandemic's impact on adolescent mental health is also prominently featured, with clusters like "adolescents," "Covid-19," and "mental health." These global research trends raise critical questions about their applicability and scope for research in India.
The study highlights the necessity to examine the unique challenges faced by India's population with regard to loneliness, considering factors like evolving family structures, work life imbalance and limited social support. Similarly, the impact of Covid-19 on the mental health of the population India must be understood within the context of existing social inequalities and resource limitations. The findings propose for a deeper investigation into the dimensions of loneliness with special reference to India.
| 10 |
Author(s):
PRATAP CHANDRA DAS.
Country:
India
Research Area:
Commerce
Page No:
124-148 |
Consumer Choice & Preference Between Different Footwear Brands, A Study Based on Kolkata
Abstract
This study is based on the brand preferences among consumers for leather shoes. Study is based on the primary data collected using survey approach. Total numbers of 50 leather shoe buyers were approached personally to get their opinions about the brand preferences. Researcher has measured the brand preference among different age groups and across the gender also. It was found from the study that footwear buyers prefers a particular leather shoe brand when they are fully aware about that brand, brand which fulfil their emotional values and the brand about which they perceive good quality. Brand preference of shoe buyers depends on the emotional value, brand awareness, quality perception and the influence from peers or relatives. Brand preference for branded leather shoes is not equal in male and female shoe buyers. Male shoe buyers prefer some brand based on its quality and their level of awareness about a brand while the female shoe buyers give preference to any brand based on the emotional value and the influence from peers or relatives. Similarly; the brand preference for leather shoes among young age, middle age and old age shoe buyers vary due to age factor. Thus, age and gender both have significant impact on the brand preference of shoe buyers.
| 11 |
Author(s):
Joyeeta Dey Purkayastha, Prof. Niranjan Roy.
Country:
India
Research Area:
Economics
Page No:
149-161 |
Trends of Education and Health Gaps in the Barak Valley Region of Assam – An Assessment
Abstract
Education and health play a very important role in the overall socio-economic development in a region as they build highly skilled and productive workforce to enable the country to achieve higher income level , reduce poverty level and improve overall wellbeing of the economy as well as society as a whole . Education serves the foundation of economic growth , higher productivity , innovation and technological advancement , improve labour market outcome along with social mobility . Like education, health is also a catalyst for socio-economic development . A healthy workforce is the key of development . Access to quality health care ensures reduction in health care cost , increase life expectancy and also reduce health disparities and promote social equity . In this study, we have tried to highlight the development gap in education and health sector in the Barak Valley region of Assam .
Key Words : Social mobility , Health care disparity , Productive work force socio-economic development .
| 12 |
Author(s):
R.Lalbiakzuala, Dr. Vanlalvena Hnamte , Vanlalmawia, Lalnunpuii , Thelma Lalhmingthangi.
Country:
India
Research Area:
Economics
Page No:
162-185 |
Socio-Economic Condition of Displaced Households in New Builum Village, Kolasib District, Mizoram
Abstract
This paper aims to study the socio-economic effects of dam-developed induced displacement in New Builum village, Mizoram. Construction of large dams has had huge economic and environmental cost. In India, large dams have displaced millions of people from their homes destroying livelihoods in the process. The question which must be asked therefore is whether the benefits of dam construction outweigh its socio-economic costs. The study found that the construction of Serlui B Hydel Power Project has led to socio-economic problems namely loss of livelihood leading to rising unemployment and deteriorating standard of living along with loss of history and memories for the displaced population now settled in New Builum village.
| 13 |
Author(s):
Dr. Amit Kumar, Abhishek Prasad.
Country:
India
Research Area:
Social Science
Page No:
186-195 |
Sustainable Consumption Through the Lens of Indian Tribal Wisdom
Abstract
Ancient wisdom of India incorporates the concept of nature and life for a sustainable and harmonious life in the form of ‘yajnas.’ Yajnas are mostly accepted to be practiced for a good and great life in coexistence with nature. In the context of India, Pancha Maha Yajna includes five yajnas practiced in society for different purposes. The five Yajnas i.e., Brahma Yajna, Deva Yajna, Pitri Yajna, Bhuta Yajna and Manushya Yajna talks about learning and comprehending the scriptures by teacher, praying supernatural powers for his availability in people’s lives in the form of laws and functions, praying ancestors, sacrificing for the universe to balance ecology, and performing service for humanity in the society respectively. India has been the home of tribes for centuries living in harmonious relationship with the environment in their own tribal ways by practicing the diverse cultures and traditions. The replication of the tribal lifestyle to be followed for a better and sustainable future is the discussion of the hour in modern India because of climate change. This paper will seek to explore into the nuanced dynamics of sustainable consumption within tribal communities in India, offering a comprehensive perspective informed by multidisciplinary insights from tribal studies, folklore, anthropology, environmental studies, economics, and sociology integrating traditional tribal knowledge into contemporary sustainability initiatives. It argues for a collaborative approach that respects indigenous rights, fosters cultural preservation, and promotes ecological balance. By examining the principles of tribal consumption within the framework of sustainability, this study offers insights into fostering resilient and harmonious societies.
| 14 |
Author(s):
Daljit Kaur, Amrit Bani Kaur Sandhu.
Country:
India
Research Area:
History
Page No:
196-204 |
Revisiting Bachittar Natak; Guru Gobind Singh’s Bani
Abstract
Dasam Granth, (ਸ੍ਰੀ ਦਸਮ ਗ੍ਰੰਥ ਸਾਹਿਬ ਜੀ), the second holy scripture of Sikhs after Adi Granth is also referred to as Dasven Pad-shah Ka Granth or Bachitar Natak Granth. With its status as the most debated scripture of Sikhism, particularly with regards to its authorship and content, was composed by Guru Gobind Singh, the tenth Guru of Sikhs. Scholars have examined various manuscripts and versions to assess their origins and historical context. The worship of Devi and Avtar, which contrasts with the central tenets of Sikhism as outlined in the Guru Granth Sahib and by Guru Gobind Singh, is also a topic of discussion among scholars. Dasam Bani comprises Jaap Sahib, Tav-Prasad Savaiye, Kabiyo Baach Benti Chaupai, & Ardas, alongside excerpts from Chandi di Var, forming an integral part of our daily prayers.
The present study attempts to examine and evaluate the significance of Dasam Granth for understanding Sikh history and identity with different strains and perspectives for the historical concerns regarding the writing of an invaluable scripture in the shifting paradigms of the history of Sikhs.
Keywords: Bachittar Natak Granth, Guru Gobind Singh, Sikhism and Sikh history.
| 15 |
Author(s):
Md. Ashikuzzaman Khan Kiron, Dr. Shamima Nasrin.
Country:
India
Research Area:
Social Science
Page No:
205-215 |
Taxila University is Witness to Ancient Buddhist Education, History and Tradition: A Review
Abstract
There are various theories and beliefs about 'Taxila'. Discussions abound regarding the founding date, location, and method of Taxila. The Hindu epic Mahabharata states that the Kuru dynasty installed Parikshit on the throne of Taxila. Again, under the command of Vyasa, Parikshit's son Janamejaya, his disciple Vaishampayana, first recited the Mahabharata in Taxila. Later, Taxila is also mentioned in several Jātaka stories written in Sri Lanka in the 5th century. The university is considered an important learning center for both Hinduism and Buddhism. Taxila's heritage and historical importance for both religions are no less today. It is also considered an early Buddhist center of learning, dating from the 6th century BCE. It was founded by the Kuru prince Duryodhana. Its ruins are located just off the famous Grand Trunk Road, thirty kilometers north of Islamabad. Ancient Taxila was located at the main junction of South Asia and Central Asia. There are three main divisions in the ruins of Taxila. The divided cities are Hatial, Sirkap, and Sirsukh. Each of them represents a distinct period. The article discusses the importance of ancient Buddhist education, history, heritage, and tourism in Taxila.
| 16 |
Author(s):
Nay Mein Da, V. M. Ravi Kumar.
Country:
India
Research Area:
History
Page No:
216-223 |
Ecological Nutriments in Buddhism: An Exploratory Study
Abstract
This paper deals with dietary choices mentioned in Buddhist literature. It attempts to provide a conceptual structure to capture the phenomenon of food and values, prescriptions, taboos and ideals that are associated Buddhism. By exploring doctrinal and practical aspects of food in the teachings of the Buddha and subsequent Buddhist literature this paper argues that the concept of food has been an organic part of Buddhist values. It has also been demonstrated that Buddhist teachings and practices are not obsessed with a particular variety of food. Instead, food was seen as a choice of human beings and less to do with the path of spirituality. This study is useful in the contemporary context wherein food choice emerged as a site for conflict among different groups all over the world. This study is essentially a historical commentary on Buddhist ethics in the domain of food.
| 17 |
Author(s):
Sujit Sarkar, Rajat Das, Nirupam Karmakar.
Country:
India
Research Area:
Economics
Page No:
224-233 |
Towards a Viksit Bharat: UPI as a Catalyst of Development in Urban Cachar
Abstract
Unified Payment Interface (UPI), a contemporary payment system has been restructuring the financial and payment infrastructure of India. It has emerged as an alternative to traditional cash-based payment methods and is making the transaction process seamless, convenient, transparent, and secure. UPI has the potential to strengthen the financial infrastructure and market base of underdeveloped regions like Cachar. The study seeks to analyze the spread of these services and their impact on the socio-economic life of the educated urban masses of Cachar district using a set of primary data. The analysis also highlights how UPI has been influencing urban consumer decisions and their monthly consumption expenditures using descriptive statistics which is followed by policy suggestions to address the security concerns associated with the unique and newly discovered payment system of India.
| 18 |
Author(s):
Nishant Kumar, Dr. Anubha Shrivastava.
Country:
India
Research Area:
History
Page No:
234-241 |
Temple Architecture of Bundelkhand: A study of Orchha (Niwari District)
Abstract
Bundelkhand, a region of historical and cultural significance, is renowned for its vibrant temple architecture, particularly in Orchha. Temples in this town are a combination of Rajpoot and Mughal influence, characterised by their richness of carved columns, lofty spires and strong constructions. Using this paper, it examines the architectural styles, cultural significance and historical context of famous temples in Orchha such as Chaturbhuj Temple, Ram Raja Temple and Laxminarayan Temple. Their spatial organisation, stylistic elements and the socio religious factors also influencing the construction are given special attention during the Bundela reign. Underlining the temples’ architectural uniqueness that is an aesthetic giant stepping forth while at the same time performing functional purposes, the findings symbolise Bundelkhand’s artistic and cultural legacy. The specific purpose of this paper is to address the three objectives: (1) to record the structural and aesthetic features of Orchha’s main temples; (2) to investigate the historical and political backgrounds of these temple built projects; and (3) to assess the socio-cultural contributions of these temples to the identity of Bundelkhand.
| 19 |
Author(s):
नवीन कुमार.
Country:
India
Research Area:
Social Science
Page No:
242-246 |
भारत में जलवायु न्याय: मुददे एवं चुनौतियाँ
Abstract
वर्तमान विश्व के सामने जो सबसे महत्वपूर्ण चुनौतियां है, उनमें से सर्वाधिक महत्वपूर्ण चुनौती जलवायु परिवर्तन है। जलवायु परिवर्तन का विकास प्रक्रिया के प्रत्येक पक्ष पर असर पड़ता है। जलवायु परिवर्तन के दुष्प्रभावों के असमान वितरण को कम करने और पर्यावरण एवं पारिस्थितिकी तथा इसके विभिन्न घटकों के मध्य संतुलन स्थापित करने की स्थिति ‘क्लाइमेट जस्टिस’ कहलाती है।
जलवायु न्याय, समाज के गरीब और वंचित वर्गों के अधिकारों और हितों की रक्षा के बारे में है, जो अक्सर जलवायु परिवर्तन से होने वाले दुष्परिणामों से सबसे ज्यादा प्रभावित होते हैं। 2015 में 190 से ज्यादा देशों ने ग्लोबल वार्मिंग को 1.5 डिग्री तक सीमित करने का पेरिस समझौता किया था। भारत में भी कार्बन उत्सर्जन में कटौती और तीन अरब टन कार्बन डाइऑक्साइड को सोखने लायक वन क्षेत्र बढ़ाने का वादा किया था। 2030 तक भारत अपने 40% बिजली अक्षय ऊर्जा स्रोतों को प्राप्त करना चाहता है। इससे यह प्रतीत होता है कि भारत सही रास्ते पर है। भारत दृढ़ता से विश्वास करता है कि जलवायु परिवर्तन एक वैश्विक सामूहिक कार्रवाई समस्या है जिसे केवल अंतरराष्ट्रीय सहयोग तथा बहुपक्षीय आधार पर ही हल किया जा सकता है। इसी वैचारिक पृष्ठभूमि में प्रस्तुत आलेख भारत में जलवायु न्याय से संबंधित मुददे एवं चुनौतियों के अध्ययन का एक प्रयास है।
| 20 |
Author(s):
Ashwika Gupta .
Country:
India
Research Area:
Economics
Page No:
247-262 |
GST and Investor Behavior How Tax Reforms Influence Risk Preferences
Abstract
A revolutionary tax reform, India's Goods and Services Tax (GST) significantly affected risk
preferences, market volatility, and investor behavior. Although simplifying the tax system was
GST's primary goal, its impact on investment decisions and financial markets is very
noteworthy. Initially, as investors reacted to changes in taxation rates across several sectors,
GST generated short-term uncertainty and volatility. Market mood did, however, eventually
settle, and companies which benefited from tax breaks—including FMCG, e-commerce, and
logistics—saw rising investor confidence.
After GST, investor risk preferences altered; they shifted their portfolios to tax-efficient
industries while reducing exposure to highly taxed companies such luxury goods and real
estate. Market fluctuations are much influenced by behavioral biases like overconfidence,
herd mentality, and loss aversion.
Policy stability, transparent taxation systems, and better investor awareness are needed if we
are to properly benefit from GST. Improved regulatory collaboration, strategic tax changes,
and incentives for high-impact businesses might all assist to raise investor confidence. GST
has to be linked with economic stability and investment-friendly policies if India's evolving
economy is to have long-term market growth and financial resilience.
| 21 |
Author(s):
Mbeh Adolf Tanyi.
Country:
Cameroon
Research Area:
Literature
Page No:
263-269 |
African American Folklore and African Mythology: Perspectives
Abstract
African American folklore and African mythology share deep roots, reflecting the traditions, beliefs, and experiences of people of African descent. African mythology, rich in cosmogonic stories and figures like the Orishas, influenced African-American folklore, which adapted to the context of slavery and the diaspora. Characters like Anansi and Br'er Rabbit symbolize cunning and resistance, imparting lessons of survival. These traditions, often oral, have served to preserve cultural identity and fight against oppression. Today, they inspire literature, music and cinema, as in Black Panther or the works of Toni Morrison. Despite the challenges of globalization, these stories remain sources of pride and resilience, connecting the past to the present and celebrating the richness of African and African-American heritages.
Keywords: mythology, African American folklore
| 22 |
Author(s):
Mbeh Adolf Tanyi.
Country:
Cameroon
Research Area:
Literature
Page No:
270-275 |
Triple Consciousness in the Works of Three African American Women
Abstract
Abstract
This article examines the concept of triple consciousness in the works of three major African American women writers: Zora Neale Hurston, Toni Morrison, and bell hooks. Triple consciousness, an extension of W.E.B. Du Bois' concept of double consciousness, refers to the overlapping of racial, gendered, and class identities that shape the experiences of Black women. Through an analysis of Hurston's Their Eyes Were Watching God, Morrison's Beloved, and hooks' Ain’t I a Woman?, we explore how these authors depict the struggles, resistance, and triumphs of Black women in the face of systemic oppression. This article highlights how these works embody Black agency and reaffirm the centrality of women's voices in discourses on race, gender, and class.
Keywords: triple consciousness, double consciousness
| 23 |
Author(s):
Abhinay Kumar Jha , Mahendranath Chaudhuri .
Country:
India
Research Area:
Economics
Page No:
276-285 |
An Enquiry Into india’s Fiscal Deficits Vis-a-Vis Money Supply And Rate of Interest Since Globalization
Abstract
This study investigates the intricate relationship between fiscal deficits, money supply, and interest rates in India in the post-globalization era, spanning from 1991 to 2024. Utilizing a quantitative research approach and analyzing secondary data from credible sources such as the Reserve Bank of India, Ministry of Finance, and the World Bank, the study explores how fiscal and monetary policies have interacted to shape India's macroeconomic landscape. The findings reveal that fiscal deficits, while fluctuating in response to crises and reforms, have a moderate positive correlation with both money supply and interest rates, indicating their role in influencing liquidity and borrowing costs. Additionally, the analysis shows a steady growth in money supply alongside varying interest rate trends aligned with policy shifts. Inflation and GDP growth patterns further contextualize the economic environment, highlighting periods of stability, crisis, and recovery. This enquiry provides valuable insights into the fiscal-monetary dynamics of a rapidly evolving economy and underscores the need for coordinated policy measures to ensure macroeconomic stability and sustainable growth.
Keywords: Fiscal Deficit, Money Supply, Rate of Interest, Economic Globalization, India.
| 24 |
Author(s):
Dr Gautam Raj.
Country:
India
Research Area:
Psychology
Page No:
286-290 |
The Psychological Impact of Low Honorarium on Anganwadi Workers in Bihar
Abstract
Anganwadi workers in Bihar serve as the backbone of the Integrated Child Development Services (ICDS), playing a pivotal role in child nutrition, early childhood education, and maternal healthcare. Despite their critical responsibilities, these workers receive meager honorariums, leading to financial instability, job dissatisfaction, and adverse psychological outcomes. This article explores the psychological impact of low honorariums on Anganwadi workers, highlighting issues such as stress, burnout, and diminished self-esteem. By integrating quantitative and qualitative data, the study underscores the need for better compensation and supportive measures to improve their mental well-being and overall effectiveness.
| 25 |
Author(s):
Anmol Yadav, Aman Kumar singh, Swati Choudhary.
Country:
India
Research Area:
Physical Education
Page No:
291-295 |
The Impact of Creatine Supplementation on Recovery Following Exercise-Induced Muscle Injury.
Abstract
Abstract:
Creatine supplementation is well-established for its capacity to improve high-intensity exercise performance by augmenting phosphocreatine levels in skeletal muscle. In addition to enhancing performance, current research has investigated its function in alleviating exercise-induced muscle damage (EIMD) and promoting recovery processes. This study offers a thorough overview and original research results from a randomized controlled trial examining the impact of creatine supplementation on recovery indicators after eccentric exercise-induced muscle injury. Findings demonstrate substantial decreases in indicators of muscle injury and improved recovery rates with creatine supplementation, underscoring its potential advantages for athletes and coaches in maximizing training adaptations and performance.
| 26 |
Author(s):
I KARTHIKA.
Country:
India
Research Area:
Economics
Page No:
296-309 |
Educational Growth and Mobility in Occupational Status: An Inter-Temporal Study
Abstract
Education, more than developing a person, it brings down the degree of inequality among them in more than one way, provided there is equal opportunity to everyone to pursue education upto the higher level. This is the reason for the intervention of the government in the provision of education, not only at the school level, but also at the higher level. the objectives of paper are to examine the levels of education of males and females, residing in the rural and urban areas and also among the different social groups; to study the nature and pattern of employment and the earnings of these sub-groups; and to probe the employment mobility of the workers in the rural and areas across the time period.
It is concluded that India has made commendable strides in literacy and education, efforts must now focus on reducing inequalities—gender, social, and regional—and ensuring that higher education is both accessible and affordable for all. Targeted interventions, innovative programs, and community-driven initiatives can pave the way for truly inclusive and equitable educational development. India's employment landscape shows promising diversification, yet disparities in gender, sectoral reliance, and urban-rural opportunities remain. A targeted approach combining skill development, infrastructure enhancement, and inclusive employment policies can pave the way for equitable and sustainable workforce growth. These efforts will not only promote financial independence but also contribute to overall economic development.
| 27 |
Author(s):
Pramod Kumar Panda.
Country:
India
Research Area:
Law
Page No:
310-322 |
The Political Dynamics of Caste Census in India: Its Impact on Electoral Strategies
Abstract
The implementation of a caste census in India brings about significant social effects and political results together with electoral consequences. India did not continue caste-based statistical enumeration following independence except for Scheduled Castes and Scheduled Tribes, yet present-day calls for caste count surveys have sparked extensive discussions about its requirements and effects and practical value. The research presents an analysis of the political factors affecting the caste census together with its effects on electoral approaches. The research analyses past patterns together with political positions regarding caste enumeration together with the methods political parties use caste data for electoral mobilisation. The research examines how results from the caste census affect the formation of candidate alliances based on caste and the use of vote-bank strategies and selection of political candidates. The research analyses the socioeconomic effects of caste-based governance on policies designed for affirmative action as well as reservation allocation systems and welfare resource distribution.
| 28 |
Author(s):
Rudra Shankar Mishra.
Country:
India
Research Area:
Performing Art
Page No:
323-328 |
Unsung Architects of Acharya Sukhdev Maharaj Banaras Gharana: Pt. Mata Prasad Mishra and Pt. Ravi Shankar Mishra
Abstract
Sukhdev Maharaj Banaras Gharana, one of the branches under Banaras Gharana of Kathak Dance, foundation of which was laid by the pioneer Ācharya Sukhdev Maharaj, is one of the renowned Kathak styles famous for its breathtaking speed and clarity in performing complex hand and footwork, skilfully presenting dynamic Natwari Tukaḍā-s and expressive Kavitta Parans and the use of gymnastic elements. While firmly grounded in the sacred traditions of Banaras and transmitted through the Guru-Shishya Parampara, the artistic path of Kathak saw a radical transformation, towards the commercial driven environment of Mumbai. This transition, while exploring new opportunities left behind only a handful of dedicated practitioners in Banaras who were preserving this essence of the Kathak. In this context, were two disciples of Late Smt. Alaknanda Devi (eldest daughter of Sukhdev Maharaj) - Pt. Mata Prasad Mishra and Pt. Ravi Shankar Mishra, whose artistic contributions and pedagogical influence have been the core in popularizing this gharana. Despite their tremendous work they have not been adequately recognized or documented in existing Kathak literature which is evident from various literatures and videos archives that had been taken into consideration. For conducting this research work qualitative and historical-analytical approach method was used. This research aims to explore and highlight the invaluable contributions of Pt. Mata Prasad Mishra and Pt. Ravi Shankar Mishra in shaping, preserving, and evolving the Banaras Gharana of Kathak during a critical phase of cultural transformation which if adequately mentioned in scholarly literature, will guide the future generations to draw inspiration from their legacy and gain a deeper understanding of the authentic nuances of this classical tradition
Key words – banaras gharana, pt. mata prasad mishra, pt. ravi shankar mishra, alaknandā devi, Ācharya Sukhdev maharaj
