International Journal of Social Science Research (IJSSR)

To Study the investment awareness and preference for investment of Young Couple in Surat City

This study focuses on analysing the investment awareness and preferences of young couples in Surat City. It examines their level of financial knowledge, investment behaviour, risk appetite, and factors influencing their investment decisions. The research is based on primary data collected through a structured questionnaire from young couples, along with secondary data from journals and reports. The study evaluates awareness of various traditional and modern investment avenues such as fixed deposits, mutual funds, stocks, insurance, and real estate. The findings indicate that while young couples have good awareness of traditional investment options, their knowledge of modern financial instruments is comparatively limited. Most respondents prefer safe and stable investments, although there is a growing inclination towards higher-return options. Factors such as income level, financial goals, risk perception, and influence from family or informal sources significantly affect their investment choices. The study highlights the need for improved financial literacy and professional guidance to help young couples make informed and effective investment decisions, thereby ensuring long-term financial stability and growth.