International Journal of Social Science Research (IJSSR)

Jhabua Doll Craft of Central India: Cultural Heritage, Socio-Economic Significance, and the Case for Geographical Indication Protection

Jhabua doll-making is one of the most vital aspects of the cultural background of both the Bhil and Bhilala tribes of Central India. Through the use of local materials, recycled fabrics, and culturally significant ornamentation, this form of native art expresses tribal identity, social organization, and belief systems. Jhabua dolls are not only ethnographic artefacts that chronicle folklore, rituals, work habits, and social life, but also carry profound aesthetic value. The present research examines the historical growth, socio-economic significance, and contemporary challenges of Jhabua doll-making within the Indian handicrafts sector. Employing a qualitative research approach, the study assesses conservation measures, market forces, and policy frameworks, with specific focus on the necessity of Geographical Indication (GI) registration. The paper further discusses dimensions of sustainability including design innovation, upcycling, and institutional support to propose a holistic model for the protection and regeneration of this endangered craft. Comparisons are drawn between traditional practices and present-day market dynamics to contextualize the urgency of preservation.