International Journal of Social Science Research (IJSSR)

A Study on Market Challenges and Opportunities for Craft Artisans in Hatimara Village, Meghalaya

Abstract The bamboo craftmanship in Hatimara village, Meghalaya, is a significant aspect of the local history and culture. This artisanal endeavor serves as a sustainable job source for the village's women. The craftsmen of Hatimara village produce an array of bamboo products, including baskets, mats, ornamental objects, and domestic goods. All these goods are handcrafted and environmentally safe. Despite considerable effort and expertise, they encounter significant challenges in delivering their manufactured products to major markets. A primary cause for this is the absence of adequate roads in the town, hindering the transportation of commodities to external cities. The town lacks both a warehouse for commodities storage and adequate transportation facilities. Additionally, these artists lack the requisite financial support to advance their work. Nonetheless, there exists substantial potential for advancement in this domain. The government is implementing beneficial measures for these craftspeople. Should the bamboo goods from Hatimara village obtain the “GI tag,” their identity will be enhanced, and individuals will recognize that this distinctive product originates from this community. A GI tag signifies that an item is associated with a specific location and embodies its distinctiveness. Traditional crafts, such as bamboo, are inherently environmentally sustainable, as they need minimal energy, generate negligible waste, and rely on renewable resources (Das & Das, 2021). This endeavor transcends mere tradition and has the potential to improve the rural economy. This research aims to comprehend the challenges faced by craftsmen in Hatimara hamlet and identify avenues for their advancement. With appropriate assistance and guidance, this tradition can persist in the future and generate new employment opportunities for the village's inhabitants. Keywords: Craft Artisans, sources of livelihoods, bamboo craft, market challenges