International Journal of Social Science Research (IJSSR)

The Digital Handshake: Unveiling The Nexus Between Technology and Gig Economy Through Sociological Lens

Abstract This article explains the sociological ramifications of the gig economy with digital technology. The relationship is critically examined by redefining gig work, with particular attention to the rise of gig work and algorithmic labour. The study shows how digital platforms have changed social structures, labour relations, and work practices. It investigates precariousness, gender dimension and technology mediation, which restructure workers’ identity. It looks at how labour relations, autonomy, and precarity are altered by platform-based work to reinforce alienation and social isolation under the applications and algorithms. It examines technology-controlled labour market by drawing on important sociological theories from classical by Marx, Weber to modern by Standing, Schor, and van Doorn. The article interrogates the promises of flexibility and entrepreneurship and contrasts them with the realities of surveillance, exploitation, and social inequality. By analysing ride-hailing and food delivery sectors, the study highlighted regulatory challenges and future sociological directions and policy interventions. The study also analysed the development of a policy framework and the socio-economic implications of platformisation in India. Keywords: Gig economy, digital technology, algorithmic labour, precarity, alienation, platformisation