Travel Satisfaction as a Predictor of Behavioural Intentions: Evidence from Wellness Tourists Visiting Himachal Pradesh

Wellness tourism has proven to be a very fast-growing sector in the tourism industry. Wellness tourism in Himachal Pradesh is popular as a result of the region’s natural environment, landscape, spirituality, and wellness facilities. This study seeks to measure the travel satisfaction of the wellness tourists and how it affects their behaviour intentions. A quantitative approach was used to carry out the research, and primary data were gathered from 392 wellness tourists via a structured questionnaire. Descriptive statistics, Pearson correlation coefficient, and linear regression analysis were conducted using SPSS. Travel satisfaction among the wellness tourists was found to be relatively high. The participants had positive attitudes concerning their behavioural intentions, especially recommending the place as a wellness destination, intention to visit again and word-of-mouth communication about the destination. Correlation analysis shows there was a strong positive and statistically significant relationship between travel satisfaction and behaviour intention of the wellness tourists (r = 0.653, p < 0.001). Linear regression also showed that there is a significant prediction of behavioural intentions of the tourists by their travel satisfaction (β = 0.653, p < 0.001). In conclusion, travel satisfaction plays an important role in determining the future behaviour intentions of the travellers.