International Journal of Social Science Research (IJSSR)

A Study on Financial Literacy Awareness in Rural Areas of Tapi District

This study examines the level of financial literacy awareness among rural people in Tapi district. The research is based on primary data collected from 199 respondents through structured questionnaires covering saving habits, banking awareness, investment knowledge, borrowing behaviour, and financial planning. The findings reveal that while most respondents have basic awareness of banking and saving practices, their knowledge about advanced financial products such as mutual funds, insurance, and digital banking remains limited. The study concludes that financial literacy in rural areas is moderate, and there is a strong need for awareness programs to improve financial decision- making and economic well-being. KEYWORDS: Financial Literacy, Rural Awareness, Investment Behaviour, Banking Services, Financial Planning.