International Journal of Social Science Research (IJSSR)

Impact of ODOP Scheme in Export Promotion of Uttar Pradesh

Abstract: Uttar Pradesh's 'One District One Product' (ODOP) scheme has completely transformed the state's export landscape over the past eight years. This research paper attempts to examine the manner in which exports from Uttar Pradesh have been boosted. The ODOP scheme has carved out a distinct identity for itself, not only within the country but across the entire globe. During the G20 Summit held in 2023, ODOP products were specifically selected as gifts for world leaders, a choice that significantly enhanced the global brand value of these products. Several of Uttar Pradesh's key ODOP products—such as Bhadohi carpets, Moradabad brassware, leather goods from Agra and Kanpur, ready-made garments from Gautama Buddha Nagar, and 'Kala Namak' rice from Siddharth Nagar—have firmly established their dominance on the international stage. Currently, there are 75 districts associated with the ODOP scheme and Uttar Pradesh has emerged as India's fifth-largest exporter. This demonstrates that ODOP is not merely a government scheme; it has evolved into the very engine of Uttar Pradesh's economy. It stands as a successful model for transforming the "Vocal for Local" ethos into a "Global" phenomenon. Consequently, this initiative is not only generating employment opportunities for the populace but is also contributing to the overall strengthening of the national economy.