International Journal of Social Science Research (IJSSR)

Assessing Financial Literacy Among Youth in Kanpur: The Role of Knowledge, Attitude and Behaviour

This research investigates the financial literacy of youth people in the age group of 15-30 years, in Kanpur City, Uttar Pradesh, focusing on financial behavior (FB), financial attitude (FA), and financial knowledge (FK). The random sample method was applied in this quantitative research design, which implemented a survey method to gather data from 65 participants who differ in their educational and working experience. It had used a Likert scale in measuring standardized questionnaires that categorized into general information and financial literacy indicators. Analysing data included using SPSS software for assessing reliability by using Cronbach's Alpha, employing descriptive statistics, Pearson correlation analysis, and regression analysis. Internal consistency of financial literacy scales has been validated as well as that significant positive relationship among FK, FA, and FB. Further regression analysis results show that financial knowledge significantly affects financial attitude and behavior, while financial attitude also significantly correlates with financial behavior. The findings here are very critical and emphasize the importance of financial education programs for the development of financial literacy and responsible financial decisions among the youth.