International Journal of Social Science Research (IJSSR)

Post-Pandemic Shifts in Investment Preferences Among SBI Mutual Fund Investors

The outbreak of COVID-19 brought considerable change to investors’ savings and investment patterns in India. Mutual funds emerged as one of the most popular investment avenues because of their accessibility, professional management, and ability to deliver consistent returns. This paper analyses the shifts in investment preferences among SBI Mutual Fund investors in the post-pandemic period. SBI Mutual Fund, a trusted public sector institution with a wide national reach, provides an ideal setting for studying these changes. The study is based on primary data collected from 275 respondents through a structured questionnaire. The findings indicate an overall rise in interest towards mutual funds, driven by higher awareness of financial planning and enduring trust in SBI. However, digital participation remains moderate, and many investors continue to face difficulty in understanding mutual fund schemes. The null hypothesis was rejected, indicating a significant difference in respondents’ perceptions of post-pandemic shifts in investment preferences. The study concludes that SBI Mutual Fund investors have evolved towards a more confident, financially aware, and digitally adaptive investment approach, blending traditional trust with modern investment practices.